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An important aspect of the SEO formula concerns keywords and keyword phrases. The right keywords and keyword phrases. It’s easy to compile a list of words you think will drive traffic only to find they are too broad, too competitive for a reasonable budget, and actually under queried. You’d be surprised at what some people type into the query bar. Your target words need to correlate with these queries. So, how do you narrow the massive list of possible keywords to target the right traffic? Our titaniumservers.com Experts know how to do just that.

Trial and error could get you somewhere, though it may require more time, effort, and log file research than you’ve got patience for. SEO Experts analyze consumer behavior using various tools we’ve found tremendously useful once you’re familiar with the graphs and reports they can often produce.

Here’s an example of a broad keyword and why you need specifics even when you think your terms are on target.

Imagine your website promotes all sporting events in your area with a focus on soccer. One keyword you may think important, soccer. You add soccer to your PPC campaign and optimize your site for the term. Then you realize you’re not getting as much traffic as you should be. The problem? Type soccer into Google. Google pulls the US soccer federation, the Federation International de Football Association, Soccer.com, ESPN Soccer, Major League Soccer and Youth Leagues, but not your site. Soccer is too broad a term with too much competition. You need more specific, targeted words such as soccer leagues of Atlanta or local soccer 31010. Using city names and zip codes help optimize for your target audience. Plus by adding such keyword phrases you’re ultimately optimizing for the term soccer as well, just not exclusively. You’ll see a much better return by optimizing for the things your prospective audience is searching for.

Finding the perfect keywords and keyword phrases also requires consumer analysis. Take the above example, soccer in Atlanta may still be too broad for your target audience. Or perhaps you want to pull in people from the northern parts of Atlanta because it’s a more convenient location for everyone. It’s more complicated than it first appears.

The number of keywords you should have also varies depending on your product, service, or focus. An SEO Expert already knows the basis of searching for keywords and keyword phrases saving valuable time and energy. We realize most companies these days turn to SEO Experts after realizing for weeks or months that their beautifully designed sites are not bringing in the traffic they expected, and paid for. Time is of the essence. Web design is important also, it keeps people interested visually when they arrive to your site. SEO is what allows your traffic to find you. SEO also offers valuable content to help inform your visitor of the information originally being queried.

Legitimate SEO services make hiring SEO companies worth while. You’ll experience higher rankings, more qualified traffic, higher ROI, and you’ll be set for PPC advertising should you chose that route as well. SEO spans your site helping rank you as one of the most relevant in search engines for your keywords and keyword phrases.